The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Why Brands Fail at Digital Strategy … And How Not To

Three Biggest Digital Fails Insight  ⇒ Brands Think Traditional First The majority of brands start at TV, their largest budget, concept creative and strategy and work their way out.  Digital, whether Web, Social, Mobile or Video are utilized as secondary support media.  There are several problems with this Traditional media is about awareness … digital […]

Video-as-TV … The Next Big Trend

Insight  ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight  ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet   Insight  ⇒ Mobile Video Growth Leading the Way  Click to Enlarge : Ooyala Insight  ⇒ Video is the […]

Want More Brand Share … Think Hispanic

Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands    Insight  ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight  ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight  ⇒ Fastest Growing Spendable Income Source: Univision Insight  ⇒ They Are a Savvy Technological […]

Digital Growing … But Proving It’s Worth is Still an Issue

Brands Still Struggle With Developing Meaningful Analytics Insight  ⇒ Marketers Continue to Spend More in Digital at the Expense of Traditional Media According to the recently released CMO Survey by Duke University, Digital media spend is constantly increasing.  This fits with data from Nielsen, comScore and others that shows digital usage on a constant rise.  Marketers know they […]

Best Practices: Simple Steps to Improve Email CRM Engagement

For Many Brands CRM Emails Are On Autopilot ➟ Bland, Boring, Monotonous Insight  ⇒  Brands Struggle as Publishers as Content Marketing Grows According to 2014 research from the Content Marketing Institute, issues center around producing engaging content and enough of it, plus a lack of time and budget resources.   Insight  ⇒  Content is Hard […]

The Brand Site Myth

Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities   Insight  ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands.  The conversation centered around the difficulty brands have […]

Brick-and-Mortar Fights Back … With Mobile

Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight  ⇒  Store Retailers Comps Sluggish Since 2012 Source:  FactSet 2014   //  Click to enlarge  Insight  ⇒  Same Store Sales Forecast Remains Negative for 2014 Source:  FactSet 2014   //  Click to enlarge   Insight  ⇒  eCommerce Growth Continues to Outperform In-Store Sales Source:  Wells […]

Social Media Spend Grows … Measurement Remains an Issue

CMO’s Know Social Media Impacts Their Business, But Not Sure How Much Insight  ⇒  Social Media Brand Usage Will Grow A new CMO study by McKinsey released in August shows that brands from B2C to B2B will be increasing digital spend at the expense of traditional media   Click to Enlarge Any Graph   Digital spend […]

Retail Suffers as eCommerce Marches On

Nothing We Don’t Know … eCommerce Continues It’s March on Brick-and-Mortar Insight  ⇒  Retailers Continue to Take Hits … Even a Start-up in a Hot Category Several items hit the news the past few weeks portraying the dismal future for brick-and mortar retailers. OfficeMax founder Michael Feuer closed the last of his MaxWellness start-up stores […]