Stop Wasting Ad Money on Print … Move it to Mobile ASAP!

The Data Says: Clients Whiffing Big on Mobile Marketing Opportunity Insight  ⇒ Brands Terribly Overspend on Print Consumers spend 4% of their time with print, yet brands spend 18% of their ad budgets there.  While Mobile time spent is up to 24% … brands allocate only 8% of their spend to it. Source: Mary Meeker […]

Five Brand Hot Buttons

What’s On Brands Minds Today   Insight  ⇒ Learning from the Recent ANA Brand Conference Digiday did a nice recap of what was top-of-mind for brands at the conference.  Insights are both external and internal viewpoints and not totally unexpected.  Nonetheless, it’s always good to be dialed in and here are the five key trends:  Programmatic […]

The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]

What Clients Want From Digital Agencies

Research Indicates Specific Needs & Wants Insight  ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US   Insight  ⇒ Several […]

The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]