Five Tenants for Successful Blogger Outreach

Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight  ⇒  The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge   Insight  ⇒  Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]

Blogger Outreach ⇒ A Great Social Media Tool for Driving Sales

Learn How To Leverage Bloggers to Drive Traffic and Sales  Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE   Insight  ⇒  Blogs Have More Purchase Influence than Facebook Source: Technorati 2012   Do This  ⇒  Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]

A Better Social Media Metric ➠ The Social Efficiency Index

Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight  ⇒  Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator.  ‘Likes’ rarely return to the brand page so […]

The Huge Opportunity Brands are Missing in Social Media

Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight  ⇒  Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts.  After all, that’s where the scale and the influence are … right?  Not quite, while Facebook […]

Measuring Advertising Effectiveness With Social Media Tools

Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight  ⇒  Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is  “How do I measure performance?”.  There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]

Why We Share

Understanding The Psychology of Sharing Will Increase Your Social Effectiveness Insight  ⇒  The 5 Motivations for Sharing New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale.  They have highlighted 5 main reasons […]