The Online Video Challenge

Online Video is Growing Dramatically … But Execution Can Be Challenging Insight  ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight  ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high   Insight […]

What Clients Want From Digital Agencies

Research Indicates Specific Needs & Wants Insight  ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US   Insight  ⇒ Several […]

The Future of Marketing … Just Say SMV

Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight  ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]

Video-as-TV … The Next Big Trend

Insight  ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight  ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet   Insight  ⇒ Mobile Video Growth Leading the Way  Click to Enlarge : Ooyala Insight  ⇒ Video is the […]

Proven Best Practices Drive Social Media Success

Learn How to Create Experiences Instead of Content Insight  ⇒  Social Success is Driven by a Few Key Strategies The success of Social Media  campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that  are […]

Best Practice: Mobile Social Integration

See Why Your Brand Must Integrate Mobile and Social Media Insight  ⇒  Mobile is Dominating the Web Click to Enlarge   Insight  ⇒  Social Engagement is All Mobile Click to Enlarge   Insight  ⇒  Apps Dominate Mobile  ⇒  Games & Facebook Dominate Apps Facebook and  Social games, like Farmville and Word with Friends, account for […]

One Powerful Insight for Driving Online Engagement

Learn What Type of Content Engages Online Users Insight  ⇒  Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of  opinions concerning what people engage in online.  Problem is it’s driven mostly from personal usage, rarely from actual user data.  We build engagement microsites and have a good data set […]