Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet Insight ⇒ Mobile Video Growth Leading the Way Click to Enlarge : Ooyala Insight ⇒ Video is the […]
Category Archives: Social
Learn How to Create Experiences Instead of Content Insight ⇒ Social Success is Driven by a Few Key Strategies The success of Social Media campaigns is driven by close adherence to key best practices that have proven to increase traffic, drive participation and achieve engagement rates 5-10X’s industry benchmarks. Create interactive user experiences that are […]
See Why Your Brand Must Integrate Mobile and Social Media Insight ⇒ Mobile is Dominating the Web Click to Enlarge Insight ⇒ Social Engagement is All Mobile Click to Enlarge Insight ⇒ Apps Dominate Mobile ⇒ Games & Facebook Dominate Apps Facebook and Social games, like Farmville and Word with Friends, account for […]
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing Insight ⇒ The Blogosphere is Incredibly Influential .. Greater Than Even Facebook Click to Enlarge Insight ⇒ Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How Five keys to approaching and leveraging the Blogosphere Research potential bloggers that will […]
Learn How To Leverage Bloggers to Drive Traffic and Sales Insight ⇒ Consumers Seek Blogger Advice When Actively Buying CLICK TO ENLARGE Insight ⇒ Blogs Have More Purchase Influence than Facebook Source: Technorati 2012 Do This ⇒ Implement a Cogent Blogger Strategy and a Disciplined Process for Success Determine what value exchange (WIFM for bloggers) a […]
Learn How to Measure Social Media Within the Context of the Competitive Landscape Insight ⇒ Measuring Social Media ‘Likes’ is Useless As comScore and others have aptly demonstrated, the number of ‘likes’ is meaningless, yet many brands still rely on this metric as a primary performance indicator. ‘Likes’ rarely return to the brand page so […]
Learn Why the Blogosphere is the Best Social Media Tool for Influencing Buyers Insight ⇒ Brands Spend a Disproportionate Amount of Time and Money on Social Networking Sites Most brands focus on Facebook, Twitter, Pinterest, etc. for their Social Media efforts. After all, that’s where the scale and the influence are … right? Not quite, while Facebook […]
Learn How to Measure the Impact of Your Advertising in Social Media Channels Insight ⇒ Social Monitoring Data Can Reveal Campaign Performance Mathematically One of the most asked questions about advertising is “How do I measure performance?”. There are many methods including measuring sales linearly against various campaigns, using purchase intent research or incorporating regression […]
Understanding The Psychology of Sharing Will Increase Your Social Effectiveness Insight ⇒ The 5 Motivations for Sharing New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale. They have highlighted 5 main reasons […]
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