Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight ⇒ Store Retailers Comps Sluggish Since 2012 Source: FactSet 2014 // Click to enlarge Insight ⇒ Same Store Sales Forecast Remains Negative for 2014 Source: FactSet 2014 // Click to enlarge Insight ⇒ eCommerce Growth Continues to Outperform In-Store Sales Source: Wells […]
Category Archives: Precision Marketing
CMO’s Know Social Media Impacts Their Business, But Not Sure How Much Insight ⇒ Social Media Brand Usage Will Grow A new CMO study by McKinsey released in August shows that brands from B2C to B2B will be increasing digital spend at the expense of traditional media Click to Enlarge Any Graph Digital spend […]
Nothing We Don’t Know … eCommerce Continues It’s March on Brick-and-Mortar Insight ⇒ Retailers Continue to Take Hits … Even a Start-up in a Hot Category Several items hit the news the past few weeks portraying the dismal future for brick-and mortar retailers. OfficeMax founder Michael Feuer closed the last of his MaxWellness start-up stores […]
Learn How to Achieve True Sales Conversion With Precision Marketing Insight ⇒ Attract Active Buyers Through Precision Targeting Precision Targeting is a strategy that buys audience directly through big data networks and exchanges. It leverages multiple data sets to pinpoint active buyers seeking information, as they move down their path-to-purchase. It allows brands to reach in-markets […]
Learn Why Creating Interactive User Experiences (IUX) is the Future of Marketing Insight ⇒ The What & Why of ZMOT In 2011, Google produced a landmark presentation called Zero Moment of Truth (ZMOT) by applying consumer research insight to P&G’s famous First and Second Moments of Truth doctrine. This presentation highlighted a new decision-making moment […]
The One Digital Strategy To Dramatically Improve Your Brand Engagement Insight ⇒ Consumer Loyalty is Eroding Deloitte’s 2013 American Pantry Study outlines a clear trend of continuing erosion of brand loyalty among American consumers. Insight ⇒ Great User Experiences Create Sharing, Advocacy and Loyalty A 2013 Jack Morton study reveals that great user experiences fuel viral brand […]
Improve Your Analytics by Measuring & Communicating the Right Outputs Marketers Still Struggling to Quantify Their Value For years marketers have been using purchase intent, brand lift, and likeability research to prove marketing effectiveness to management. With today’s demanding competition and budget constraints, the C-Level wants even harder data before investing in marketing. How would […]
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