See Why Your Brand Must Integrate Mobile and Social Media Insight ⇒ Mobile is Dominating the Web Click to Enlarge Insight ⇒ Social Engagement is All Mobile Click to Enlarge Insight ⇒ Apps Dominate Mobile ⇒ Games & Facebook Dominate Apps Facebook and Social games, like Farmville and Word with Friends, account for […]
Category Archives: Mobile
Learn What Type of Content Engages Online Users Insight ⇒ Analyzing Mobile User Activity Highlights What People Really Do When They Engage There is no shortage of opinions concerning what people engage in online. Problem is it’s driven mostly from personal usage, rarely from actual user data. We build engagement microsites and have a good data set […]
Digital Magazine Ads Get Noticed as Much as Traditional Magazine Ads Insight ⇒ As Time Spent Moves To Mobile … Advertisers Can Still Get the Benefits of Magazine Ads Mobile platforms, smartphones and tablets, have surpassed print for share-of-time spent and the gap continues to increase. Click to Enlarge Insight ⇒ Tablet Magazine Ads have […]
It’s Becoming an App World at the Expense of Desktop Insight ⇒ Apps Alone Now Account for 51% of Time Spent on Digital As reported by comScore in their latest June 2014 report … Apps continue to rule the world, as does Mobile in general. Smartphones and tablets now account for 60% of all digital time spent, […]
Learn Why Mobile Must Become an Integral Part of Your Media Mix Now Insight ⇒ Mobile Ad Spending Will Increase by 83% in 2014 to Represent 10% of ALL Media Spending According to a new eMarketer report, total U.S. ad spending will be see its largest increase since 2004. Total U.S. spending is projected at a […]
Learn Why Brands Can Dominate Mobile Right Now Insight ⇒ Mobile has High Time Spent Per Day In 2014, Mobile will be the #1 vehicle in time spent online and second to only TV Insight ⇒ Untapped Competitive Opportunity to Dominate in Mobile Now Despite time spent, Mobile spending lags far behind its value U.S. advertisers […]
Learn How Mobile Can Break Through the TV Clutter … at Far Lower Costs In ancient days before the Internet, we routinely added Radio and Outdoor to TV buys to build frequency at lower cost vs. adding more TV. Television provided the basic reach, with Radio/Outdoor acting as efficient reminder vehicles for the campaign. This […]
digitalwheat 