Online Video is Growing Dramatically … But Execution Can Be Challenging Insight ⇒ Video Grows 62% … TV Continues Slow Decline Source: Ooyala Insight ⇒ Getting Online Video Executed Properly is Hard Online video is complex and difficult to navigate without knowledge, experience and technology. The potential for waste and brand damage is very high Insight […]
Category Archives: Mobile
Research Indicates Specific Needs & Wants Insight ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands. Marketing Creativity Product/Service innovation Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US Insight ⇒ Several […]
Social-Mobile-Video Will Continue to Grow in 2015 .. and Begin to Dominate Marketing Insight ⇒ The Future is About Delivering Digital Experiences Cost Effectively I believe the future of marketing is driving brand engagement and conversion by delivering interactive user experiences, to in-market buyers, at the lowest cost. Three big media trends impacting marketing going forward. […]
Insight ⇒ Nielsen: TV Viewership Erodes While Video Grows TV continues to decline year-over-year in all age segments … while Video time spent increases Insight ⇒ Video Now Delivers a Mass Audience … And Will Dominate the Internet Insight ⇒ Mobile Video Growth Leading the Way Click to Enlarge : Ooyala Insight ⇒ Video is the […]
Marketers Willing to Spend Time and Money Engaging Hispanics Will Grow Their Brands Insight ⇒ Fastest Growing Demographic in the U.S. in the Short Term Source: Univision Insight ⇒ Fastest Growing Demographic in the U.S. in the Long Term Source: Univision Insight ⇒ Fastest Growing Spendable Income Source: Univision Insight ⇒ They Are a Savvy Technological […]
Marketers Who Focus All Their Energy on Brand Sites are Missing Sales Opportunities Insight ⇒ Marketers Were Taught That Their Site is Everything A few months ago I had an interesting conversation with a smart CMO, who has had a successful career marketing top hardline brands. The conversation centered around the difficulty brands have […]
Store Retailers Combat Showrooming and eCommerce with Mobile Technologies Insight ⇒ Store Retailers Comps Sluggish Since 2012 Source: FactSet 2014 // Click to enlarge Insight ⇒ Same Store Sales Forecast Remains Negative for 2014 Source: FactSet 2014 // Click to enlarge Insight ⇒ eCommerce Growth Continues to Outperform In-Store Sales Source: Wells […]
Rethink Mobile Gaming … It’s Not What You Think Insight ⇒ Mobile Gaming is No longer Male Dominated Most pundits, upon the introduction of Glu Mobile’s new Kim Kardashian Hollywood App, said it had failure written all over it. Not that anyone doubted Kim’s star power … but gaming is a male dominated category, so it […]
Understand The Fundamental Shift Going On Right Now … Before You Build Insight ⇒ The App World is In the Unbundling Era … On Its Way to the Stealth Generation Insight ⇒ Gen 1 … The iPhone/App Store Eco-system Allowed users a wide variety of simple functionality Messaging, calculator, calendar, music etc. […]
Learn Why Mobile is the Best Medium to Engage Hispanics and African-Americans Insight ⇒ There’s Money in Multi-Cultural Audiences Insight ⇒ Hispanics and African-Americans Live on Mobile Multi-culturals use the Mobile web as their primary access point far more than Caucasians They also watch far more Video and TV online as well […]
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