New Study Highlights Key Insights Into Improving Content Performance
Track Maven’s new content research examined over 4,000 content sites/blogs, over 1 million posts and almost 2 million shares to provide insight for maximizing sharing and extending the influence of content.
Insight ⇒ Content is Posted on Weekdays … But Highest Sharing is Weekends
Sharing occurs on the weekends … By shifting posting to coincide you should extend reach
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Insight ⇒ Title Length Matters To Achieve Maximum Sharing
The majority of titles come in at around 40 characters … But 60 characters gains the highest sharing. (Coincidently, so is the title of this post)
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Insight ⇒ Most Posts Don’t Use a Question Mark in the Title … But You Should
Less than 6% of content titles have a question mark … Adding one will double sharing. (Just like this post’s title)
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Insight ⇒ Standard Capitalization Practices Maximize Sharing in Titles
About a 20% uppercase ratio generates the highest sharing … All caps is unreadable. (MY PARTNER MIKE HAS BEEN TELLING ME THIS FOR YEARS)
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The Bottom Line ⇒ Real Data Highlights Simple Best Practices to Improve Content Marketing
- Consider posting on the weekend to see if sharing increases
- Get your titles into the 50-60 character range
- Try using 1 question mark in some of your posts
- Always using standard capitalization
Zig is a Social/Mobile/Video specialist that drives brand engagement by creating interactive user experiences. We programmatically reach in-market buyers, at the lowest cost, and move them to conversion. You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.
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