Research Indicates Specific Needs & Wants

Insight  ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies

Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands.

• Marketing Creativity
• Product/Service innovation

Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US

Insight  ⇒ Several Key Trends are Emerging in Digital For Clients 

• They now realize digital Is infused in their marketing and customer experience
• But, remain confused by all the digital options and want a strategic roadmap to navigate the space
• Success is tied to creating engaging and meaningful experiences across digital platforms
• Agency AOR status is diminishing as they take more work in-house … but digital talent has outstripped supply

Insight  ⇒ Brands Also Want to be ‘Cutting Edge’ …  Moving Toward Digital Specialization 

• 70% of clients believe digital early adopter status is important to their brand status
• 65% of clients believe they will use a highly specialized digital agency rather than a full service one
• 61% currently have 2 or more digital shops on their roster
• Seeking specialized expertise in Social, Mobile & Content marketing, plus require on-going support for in-house teams

 Insight  ⇒ Clients Leave Agencies for Expertise

Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US

Bottom Line ⇒ Highly specialized digital agencies will thrive 

• Providing clients a strategic roadmap and  marketing creativity (strategy/ideas/creative/media) is key
• Agencies that develop innovative digital solutions and keep clients abreast of emerging trends will win
• There is an opportunity for ongoing consultancy and training in Social, Mobile and Content

Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.