Research Indicates Specific Needs & Wants
Insight ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies
Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands.
- Marketing Creativity
- Product/Service innovation
Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US
Insight ⇒ Several Key Trends are Emerging in Digital For Clients
- They now realize digital Is infused in their marketing and customer experience
- But, remain confused by all the digital options and want a strategic roadmap to navigate the space
- Success is tied to creating engaging and meaningful experiences across digital platforms
- Agency AOR status is diminishing as they take more work in-house … but digital talent has outstripped supply
Insight ⇒ Brands Also Want to be ‘Cutting Edge’ … Moving Toward Digital Specialization
- 70% of clients believe digital early adopter status is important to their brand status
- 65% of clients believe they will use a highly specialized digital agency rather than a full service one
- 61% currently have 2 or more digital shops on their roster
- Seeking specialized expertise in Social, Mobile & Content marketing, plus require on-going support for in-house teams
Insight ⇒ Clients Leave Agencies for Expertise
Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US
Bottom Line ⇒ Highly specialized digital agencies will thrive
- Providing clients a strategic roadmap and marketing creativity (strategy/ideas/creative/media) is key
- Agencies that develop innovative digital solutions and keep clients abreast of emerging trends will win
- There is an opportunity for ongoing consultancy and training in Social, Mobile and Content
Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences. We programmatically reach in-market buyers, at the lowest cost, and move them to conversion. You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.
