What Clients Want From Digital Agencies

Research Indicates Specific Needs & Wants

Insight  ⇒ Clients Clearly Prize Two Things Above All Else From Digital Agencies

Recent worldwide research from SODA (Society of Digital Agencies), Econsultancy, Adobe and RSW/US (consultancy) indicate two essential desires by brands.

  • Marketing Creativity
  • Product/Service innovation
clinets research on wnats chart
Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US


Insight  ⇒ Several Key Trends are Emerging in Digital For Clients 

  • They now realize digital Is infused in their marketing and customer experience
  • But, remain confused by all the digital options and want a strategic roadmap to navigate the space
  • Success is tied to creating engaging and meaningful experiences across digital platforms
  • Agency AOR status is diminishing as they take more work in-house … but digital talent has outstripped supply


Insight  ⇒ Brands Also Want to be ‘Cutting Edge’ …  Moving Toward Digital Specialization 

  • 70% of clients believe digital early adopter status is important to their brand status
  • 65% of clients believe they will use a highly specialized digital agency rather than a full service one
  • 61% currently have 2 or more digital shops on their roster
  • Seeking specialized expertise in Social, Mobile & Content marketing, plus require on-going support for in-house teams


 Insight  ⇒ Clients Leave Agencies for Expertise

why clients leave chart

Click to Enlarge – Sources: SODA, Econsultancy, Adobe, RSW/US

Bottom Line ⇒ Highly specialized digital agencies will thrive 

  • Providing clients a strategic roadmap and  marketing creativity (strategy/ideas/creative/media) is key
  • Agencies that develop innovative digital solutions and keep clients abreast of emerging trends will win
  • There is an opportunity for ongoing consultancy and training in Social, Mobile and Content

Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers, at the lowest cost, and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.

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