Best Practice: Curing Bad Content

Take the Poll and Learn To Create Content That Actually Engages Users

Poll  ⇒ Rate Your Content

 

Insight  ⇒ Social Platforms are Expanding … Placing a Premium on Creating Good Content

As more conversation platforms become available, the demand for useful, engaging content grows geometrically.  type of content in use for brands

Source: Content Marketing Institute – Click to Enlarge

Insight  ⇒ Brands are Struggling To Keep Up

Content Marketing is now a critical discipline required for brands to effectively communicate their message.  Recent Content Marketing Institute research shows that brands are struggling to keep up with this task, due to lack of expertise and resources.

content marketing challenges

Source: Content Marketing Institute – Click to Enlarge

 

Insight  ⇒  Interactivity is the Key to Creating Content That Engages

As the map below illustrates, brands produce a wide range of content, the vast majority is static and generates little interaction.  Much of today’s content is created for improving SEO results, rather than providing an entertaining and educational user experience, that bonds consumers with brands.  There is a tremendous opportunity today for brands to differentiate though interactive content delivery.

 

Print

Source: Zig Marketing – Click to Enlarge

 

Do This  ⇒  Build User Experiences That Bond Consumers to Your Brand

  • Design user experiences that allow your audience to participate with the brand
  • Get creative and help your customers accomplish more of what they want to do
  • Keep content simple, interactive, fun and fresh

Not That  ⇒  Stop Doing Boring Content

  • Stop publishing content for the sake of doing it
  • Stop selling
  • Stop trend-jacking content

 

Brand Case Study  ⇒  See How Dutch Boy Used Interactivity to Raise Purchase Intent 38%

  • Dutch Boy Differentiates Through Designer Advice
    • Challenge: How do you engage women paint intenders to buy Dutch Boy paint?
    • Solution: Build an emotional connection between women and the brand by allowing them to interact with HGTV designer Lisa LaPorta to get personalized color and decorating advice …  RestoreMyDecor.com
    • Results: 3700+ submissions with over 5 minutes time spent  … resulting in a 38% brand lift in purchase intent

 

Restore My Decor Microsite

db case

 

 

Restore My Decor Microsite

rmd site

 

Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers at the lowest cost and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.

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