Mobile is Multicultural

Learn Why Mobile is the Best Medium to Engage Hispanics and African-Americans

 

Insight  ⇒  There’s Money in Multi-Cultural Audiences

money in multi

Insight  ⇒  Hispanics and African-Americans Live on Mobile

Multi-culturals use the Mobile web as their primary access point far more than Caucasians

goonphone

 

They also watch far more Video and TV online as well

watch tv vid

 

And they engage in advertising at twice the rate of Caucasians

recall and tap

 

Do This  ⇒  Think Mobile When Engaging Multi-Cultural Audiences

  • For many Mobile is their everything device from Social to Video to TV
  • Designing Mobile specific campaigns will drive ad engagement and earn brand respect

 

Not That  ⇒  Stop Using Mobile as an Afterthought to TV Campaigns

  • Brands are missing out on engagement and activation by not ‘going native’ with Mobile media

 

Zig is a Social/Mobile/Video consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers at the lowest cost and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.

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