Search Still Huge … Google Still Dominant

A Quick Update on Search Engine Rankings

Insight  ⇒  Search Engines Drive Billions of Queries Each Month

According to comScore 2014 data, there were over 18.5 billion searches for the month of May.

may 2014 search volume

Click to Enlarge

 

Insight  ⇒  Google Still Dominant

According to comScore 2014 data, Google’s share remains steady at around 68%.

comscore may 2014 search share

 

Do This  ⇒  Continuing Emphasizing Google in Your Digital Media Mix

  • While engagement rates may not be as high as Social, the sheer volume of traffic is essential to successful campaigns

Not That  ⇒  Stop Paying Lip Service to Search Engine Marketing

  • Because Search has been around for a while, the implementation sometimes goes on autopilot, hurting relevant traffic gains to sites

 

Zig has considerable expertise in Precision Targeted Media.  We create measurable results through Precision Marketing, a data-driven system that integrates Social, Mobile, Video, Search and Web advertising.   To see our work please click on the link ⇒ http://www.zigmarketing.com.

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