Learn How To Effectively Use the Most Powerful Tool in Social Media Marketing
Insight ⇒ The Blogosphere is Incredibly Influential .. Greater Than Even Facebook
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Insight ⇒ Most Brands Fail at Unlocking Genuine Blogger Influence … Here’s How
Five keys to approaching and leveraging the Blogosphere
- Research potential bloggers that will fit the campaign’s goal
- Topics, location, reach, and engagement/comments/sharing
- Content matches with brand persona and current campaign
- Reach out to bloggers with a personalized 1-on-1 email message
- Reference their blog and recent posts
- Communicate current brand/campaign key messaging
- Tie in benefits of campaign with audience
- Negotiate how to work together to spread the campaign and increase reach and influence for the blogger
- Present a mutual value exchange for the blogger … Whats in it for them
- The message is relevant and helpful to their readership
- Bloggers will be able to engage their audience with a new and exciting campaign idea through the use of mini-promotions or promo code contests
- They may receive compensation for their efforts
Do This ⇒ Utilize the Blogosphere for Maximum Social ROI
- Experiment with outreach to relevant bloggers using a strong value exchange
- Establish relationships to those who are influential and willing to collaborate with the brand
Not That ⇒ The Blogosphere is Not PR
- Contrary to popular belief, this is not PR. Bloggers do not see themselves as editors, but as influencers.
- Stop sending them a torrent of press releases every month … it doesn’t work and it’s considered disrespectful
Zig has considerable expertise in Precision Targeted Media. We create measurable results through Precision Marketing, a data-driven system that integrates Social, Mobile, Video and Web advertising. To see our work please click on the link ⇒ http://www.zigmarketing.com.
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