Learn Why Brands Can Dominate Mobile Right Now
Insight ⇒ Mobile has High Time Spent Per Day
- In 2014, Mobile will be the #1 vehicle in time spent online and second to only TV
Insight ⇒ Untapped Competitive Opportunity to Dominate in Mobile Now
- Despite time spent, Mobile spending lags far behind its value
- U.S. advertisers spend just $.07 per hour spent, per adult vs. $.83 on print
Do This ⇒ Jump Into Mobile Right Now Ahead of Your Competition
- Design your brand’s digital media plan with Mobile as the core medium vs. web
- Be creative! Mobile has tons of uniques applications plus GPS targeting, behavioral targeting and 1st party data layering to reach in-market users when they are actively shopping
- Use both App and Web implementations
- Experiment with CPC, CPA, CPM to see what works best
Not That ⇒ Quit Treating Mobile Media as an Afterthought
- Stop treating Mobile as a low reach opportunity, low impact opportunity
- Stop tacking Mobile on to the end of digital buys
- Stop buying it like another Web basic CPM buy
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