Why We Share

Understanding The Psychology of Sharing Will Increase Your Social Effectiveness

Insight  ⇒  The 5 Motivations for Sharing

New York Times research on why we share points out that humans have always shared, but the connectivity of the information age has enabled dialogue and interaction on a much grander scale.  They have highlighted 5 main reasons for sharing:

  1. A desire to provide valuable and entertaining information to others
    • 49% say they share to inform others about products they care about
  2. To define themselves better to others
    • 68% share to give people a better sense of who they are
  3. To grow and nourish relationships
    • 73% share information because it connects them to others with similar interests
  4. To give themselves a sense of self-fulfillment
    •  69% share because it allows them to feel more involved in the world
  5. To get the word out on causes or brands
    • 84% share because it is a way to show support on issues they care about

Do This  ⇒  User-to-User Strategy 

  • Design user experiences that enable consumers to connect with other
  • Keep content simple and interactive … the simpler it is, the better chance for it to go viral
  • Design user experiences that enable consumers to connect with others

Not That  ⇒  Brand-to-User Strategy

  • Stop selling
  • Complicated concepts don’t get shared
  • Stop publishing content for the sake of doing it as a marketing task


Zig is a Social/Mobile consultancy that drives brand engagement by creating interactive user experiences.  We programmatically reach in-market buyers at the lowest cost and move them to conversion.  You can see our work by clicking on the link ⇒ http://www.zigmarketing.com.

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