See How Interactivity Got 3 Million Downloads

Brands are Struggling With Content

• A majority of the content being published is fairly general and mediocre at best
• Most brand created content is easily found in other places on the Web
• Content by itself is not the differentiator brands think it is

Insight  ⇒  Interactivity Creates Engagement

• Consumers want information that helps them to interact and create with brands
• Brands need to rethink their role as sellers and become facilitators

Do This  ⇒  Build User Experiences That Bond Consumers to Your Brand

• Design user experiences that allow your audience to participate with the brand
• Get creative and help your customers accomplish more of what they want to do
• Keep content simple, interactive, fun and fresh

Not That  ⇒  Stop Doing Boring Content

• Stop publishing content for the sake of doing it
• Stop selling

Brand Case Study  ⇒  See How Krylon Got 3 Million Downloads

Krylon Differentiates By Providing Users Spray Paint Project Ideas

• Challenge:  How do you engage crafters to buy more Krylon spray paint?
• Solution: Build an emotional connection between crafters and the brand by allowing them to interact with the world’s largest spray paint project download site … ProjectsInACan.com
• Results: Over 3 million project downloads in 3 years driving millions of customers into retailers to buy Krylon and associated products

Projects In A Can Microsite

Projects In A Can Project Download Cards

Projects In A Can Video Integration