The One Digital Strategy To Dramatically Improve Your Brand Engagement
Insight ⇒ Consumer Loyalty is Eroding
Deloitte’s 2013 American Pantry Study outlines a clear trend of continuing erosion of brand loyalty among American consumers.
Insight ⇒ Great User Experiences Create Sharing, Advocacy and Loyalty
A 2013 Jack Morton study reveals that great user experiences fuel viral brand recommendations
- 53% of consumers will only advocate for a brand if they have had a great user experience
- 74% of them advocate for a brand by describing their user experience to others
Do This ⇒ Create User Experiences To Regain Eroding Brand Loyalty
- Create simple, interesting, interactive experiences that allow users to be part of the story
- Think in terns of a ‘user experience strategy’ not a ‘brand selling strategy’
- Loyalty is built through relevant, participatory brand experiences
Not That ⇒ Stop Delivering Monologues That Consumers Ignore
- Stop one way information campaigns
- Stop selling
- Stop publishing brochureware