The One Digital Strategy To Dramatically Improve Your Brand Engagement

Insight  ⇒ Consumer Loyalty is Eroding

Deloitte’s 2013 American Pantry Study outlines a clear trend of continuing erosion of brand loyalty among American consumers.

Insight  ⇒  Great User Experiences Create Sharing, Advocacy and Loyalty

A 2013 Jack Morton study reveals that great user experiences fuel viral brand recommendations

• 53% of consumers will only advocate for a brand if they have had a great user experience
• 74% of them advocate for a brand by describing their user experience to others

Do This ⇒ Create User Experiences To Regain Eroding Brand Loyalty 

• Create simple, interesting, interactive experiences that allow users to be part of the story
• Think in terns of a ‘user experience strategy’ not a ‘brand selling strategy’
• Loyalty is built through relevant, participatory brand experiences

Not That ⇒ Stop Delivering Monologues That Consumers Ignore

• Stop one way information campaigns
• Stop selling
• Stop publishing brochureware